You have been using iOS or Android mobile devices for long time, but what if you get a chance to use BlackBerry’s most popular BBM messenger services in your iPhone or Android? Well, this is what BlackBerry brings for you! Just a day before, BlackBerry has resumed a phase rollout of its BBM messenger app for Android and iPhone device after September’s botched launch.
According to BlackBerry’s blog, the app is all set to go live in the next hour, but now you can easily find this application available for download on Google Play, the App Store and a few selected Samsung App Stores. However, the user will have to get themselves register an email address once they download the app, and they will have to wait till the time they have be notified to use the app. BBM fans who have signed up on the official site will be able to use the application immediately.
If we believe the statistics from BlackBerry, more than 6 million people signed up for the information on BBM.com. The official blog said “if you don’t sign up in advance, don’t worry – we’re focused on moving millions of customers through the line as fast as possible.” It is important to note that the company has already delayed the launch of the app last month as the software was leaked. The company said the unintended launch caused issues that the company required to overcome.
The company spokesman Andrew Bocking said “to help manage this unprecedented pent-up demand for BBM, we are implementing a simple line-up system to make sure a smooth rollout.” Those who had already signed up for information about BBM were able to start using the app straight, he further added. On the other hand, other people would have to wait in line, but the company did not specify how long the wait might be.
How BBM Struggled?
After a successful launch as a simple BlackBerry Messenger, the botched launch was the latest in a run of bad news for the struggling Canadian smartphone maker, which has made the smartphone giant to announce 4500 job cuts while made a net loss of $965 million in the second quarter of the year 2013. Moreover, the company has agreed to sale to Fairfax Financial recently for $4.7 billion.
Earlier leader in making one of the world’s first smartphones, BlackBerry has failed to survive in the market due to rapidly growing popularity of the iPhone and Android devices. However, the BlackBerry Messenger product, which is known as BBM, has proved a strong contender.
By releasing iOS and Android update of BBM, the company has tried to make an attempt to survive in the market. However, how long it will help is remained a suspense and depends how iOS and Android users accept it!
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