According to the eBay president Devin Wenig, the new logo indicates the contemporary service that eBay will offer to its community of more than 100 million active users and 25 million sellers (and growing) situated across the globe.
eBay has only made its logo more simplified. Its’ simplicity indicates that the company has made buying and selling easier and more enjoyable. eBay has retained its iconic colors and have ditched the floating letters. Further, the letters appear crisp and connected in its new logo. According to the eBay president the joined letters and vibrant color palette represent the “connectivity of diverse” community.
The eBay logo is known the world over. Therefore, changing the logo came as a crucial challenge for the company. However, according to the company , this was the right time for change.
eBay has evolved over years with evolving web. Since its inception, it helped the global online community to sell and buy almost everything from vintage goods to used goods in an Auction-style listing. eBay has added more to its online service as per the demands of the contemporary community. Looking at the need for reaching users on mobile, eBay has also launched mCommerce website.