Google’s Move to Eliminate Copyright Infringement: Applies New Search Algorithm

Google has announced, in its official blog, that it will change its search algorithm lower the ranks of the sites that infringe valid copyrights.

Google is mum on its upcoming strategy as some of the digital rights groups find that the algorithm can be abused by Individuals who want their competitors to rank down. Analysts report, “Although the algorithm is designed to work in favor of media and entertainment industry that largely collate relevant information, this move will be surely abused in the wild web world”.

What’s more, Google’s recently added “signal” to its carefully held search algorithm reveals that the organization has grown beyond just being a search engine giant. It’s also a massive press organization, and its recently remodeled Android operating system marketplace, now called Google Play, emphasizes that. The store provides music, books, publications, movies and TV reveals, presenting them more obviously than “Android apps”.

So for Google, it is unnecessary to highly position buccaneer online sites to the hindrance of its own company and the companies it needs to hit content deals with—especially given a Congress that is all too willing to look at even more Barbaric anti-piracy actions. That is all to the back drop of the popularity of the Nexus 7 Android operating system product, content deals for YouTube, the upgrade of Google TV, and the approaching Nexus Q—all gateways to electronic media stores and Big Content.

The major TV stations, ABC, NBC, and CBS, all prevent their online sites from being streaming on the Google TV set-top box—so perhaps Google’s new search algorithm is another example of Google offering Big Content an olive division.

A Google spokesperson said incredible for the change was to better the “user experience” in Search to direct web users to “high-quality” websites. The strategy—which will not affect popular, user-generated online sites like Google-owned YouTube, Tweets, Amazon and Facebook or myspace—was not a consequence of any “deal” with the content industry, the spokesperson said.

Google says it is prepared with more than 4.3 million websites on its hit list in the past month alone.  According to the Digital Millennium Copyright Act, Google itself may be charged of violations it is doesn’t remove the hyperlinks indicating infringing material, on request from owners. Site owners can send a counter notice, and the weblink will be reinstated.

Google’s shift reveals that its investment to providing the best outcome for any person’s search is not specific any more, and its exclusive methods are subject to change as determined by company models far eliminated from anything to do with search.

It’s yet more proof that search is too important to allow any organization to have a monopoly over it, natural or otherwise. But that’s a problem only web users themselves can fix by voting with their browsers and search engines.

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