The globe’s biggest software company is presenting a sprint of color in its first organization logo upgrade since 1987, using a new multi-colored rectangle next to a plain rendering of its name, changing its well-worn italic style organization logo.
Microsoft has created its new Microsoft Windows 8 OS along with new Office and phone application this fall, and is expecting the new organization logo unifies customers’ experience of the organization; much like competing Apple Inc’s unique organization logo has for its customers.
“It’s been 25 decades since we’ve changed the Microsoft brand name and now is the perfect time for a change,” said Jeff Hansen, general manager of the Microsoft’s brand strategy, in a blog on Microsoft’s website. “This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
The new design, which appears like the current organization logo for Microsoft Windows, its most important item, is already in use on Microsoft’s web page and is being revealed at its newest store starting in Boston on Thursday.